Tunç Polat

Webdesign Basel

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We generate value with modern user interfaces, apps, web apps and websites.

Digital solutions

In order to ensure a positive user experience, we have knowledge of findings from psychological research regarding the needs, thought and behavior patterns of end users. Based on these findings, principles and measures for optimal usability (user-friendliness) are derived and applied. A positive UX and high usability are essential factors in increasing conversion rates and customer satisfaction.

Using the latest programming languages, we develop websites and complex web applications that are tailored to your requirements, have high loading speeds and are search engine optimized.

Webapps & Websites

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We use modern programming languages, which allows a high loading speed of the website. This is crucial for several reasons. On the one hand, it is known that it is one of the key factors for Google when it comes to search engine optimization. Moreover, it is also essential for the user experience. Large companies, such as Amazon have recently published that just a 0.1 second increase in loading speed leads to a huge increase in sales. There are several tools to check the loading speed of a website. We would be happy to test this for you and see together if there is still potential for optimization.

High loading speed

Besides the discoverability on the Internet, it is also crucial that the web presence is convincing. A good and modern design creates trust in the competence of a company and a good UX leads to the fact that a user can navigate effortlessly through the website and easily reaches his goal. The goal can be, for example, to make a contact or a purchase. We have knowledge of psychological research (human-machine interaction) in terms of user needs and behavior patterns, and can thus ensure a positive user experience. This is of utmost importance in increasing conversion rates and customer satisfaction.

Conception and design

An all-around good website should not only be attractively designed, but also be found optimally in Google search to generate customers sustainably. We focus primarily on on-page optimization and other best practice methods that have proven successful for us. A large part of on-page optimization is the use of modern programming languages that enable a high loading speed of the website. This is because loading speed is one of the main factors for Google ranking. Also, a thorough keyword research should be done at the beginning. 

With our partner network we offer you a unique complete package, which includes logo design, branding and a corporate identity. Together we create an individual corporate identity with a high recognition value to convey a consistent and positive image to the outside world. Branding gives your company an identity that is consistently reflected in all areas of design. Every good branding starts with a meaningful and coherent logo. Based on this, a design and color concept is then developed, which is used recurrently in the logo, the texts and other design elements.

Branding

Using modern JavaScript frameworks, we create customized web apps or software systems, even for complex requirements. In addition, we can easily incorporate API interfaces that we link to NoSQL database solutions. This allows us to automate recurring tasks, or processes that occur in everyday business, or develop entire business software.

Special technical solutions

A version adapted for mobile, tablet and other devices is nowadays inevitable. A Google report published in 2019 also clearly shows that a responsive design is an absolute MUST. According to this report, at least 65% of users now search via smartphone. So when someone calls up your website, they are most likely doing so via mobile. Therefore, the starting point for us is always the mobile version of the website.

Responsive

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Webapps & Websites Development

Take a look at selected projects

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Plankraft

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g2y baumanagement

Do you have a start-up idea? Let us develop your iOS and Android app cost-efficiently. We aim to create a product market fit as soon as possible through the Lean Startup method. This also includes programming a "Minimum Viable Product" and iterating it through user feedback until a successful product is created that is ready for the market.

Mobile Apps

Before we start developing the app, we start with a kick-off meeting. With increasing experience, we have found that this is an important first milestone in the app project. For example, we ask ourselves here whether an app is necessary at all for the implementation of the idea, or whether it might even be better to use a web app. After all, an additional app download is often a hurdle for a user, especially with the current abundance of different apps. We also think about the target group and create a persona together. In addition, we think about how the added value of the app can best be brought to the point.

Kick-Off-Meeting

One of the most important things in designing user experience is to know your user. That's why we design user-centric wireframes. The UX process is always designed from the user's point of view. In this step, we already conduct initial tests with the target audience to discover possible hurdles to navigate and pick up new lines of thought that most likely were not even thought of at the beginning. This target group feedback allows us to evaluate the idea in advance, which makes the subsequent design and programming phase as efficient as possible.

UX Design

With our design team, we implement what has been developed through wireframing and user feedback. In contrast to wireframing, where the focus is on the user experience, the focus here is on aspects of the attractiveness and aesthetics of the design. An appealing design is important for creating trust in the product and increasing the time spent in the app. Psychological studies have shown, for example, that a design based on symmetry is perceived as more appealing and that simple designs convey the impression of clarity and structure.

UI Design

In the final step, we implement the previously designed mock-ups using the React Native programming language. React Native offers many advantages. One of the biggest advantages is resource efficiency and cost effectiveness. This is because React Native allows Android and iOS apps to be programmed simultaneously. This means that you don't need two separate teams, each dedicated to one application, as is often the case.
This programming language therefore also fits in with the Lean Startup philosophy that we follow. The goal is to evaluate the product with its main functions as quickly as possible. 

Address

Email

Digital solutions

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Webapps & Websites

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Mobile Apps